Improved procedure for the new Mazda 6

Improvement of the 3D model for print and TV applying in the on-line field! We produced in cooperation with the Agency J.Walter Thompson, Düsseldorf, an optimized 3D model of the three Mazda 6 car bodies which is multi-purpose suitable in the field of print and TV. The current Mazda 6 TV commercial now represents on this basis the characteristic elements of the campaign. Large-area advertising motifs and CRM instruments also base on the 3D data generated by Fröbus-digital. In addition to Cinema 4D and Maya, we are recently also reverting to the latest version of RTT DeltaGen. For this reason we are technologically prepared for the various requirements  of product visualization.

During the post production of the new Mazda 6, the subsequent processing of the design data could be improved. Furthermore, the shading and the lightning were optimized. Thus render time was shortened many times over, providing an ameliorated quality result.

The new Mazda 2 was produced on the basis of development data as 3D rendering applying the net rendering technique.

For this reason it is the first time in Europe that a Mazda model is available as 3D rendered product presentation!

In addition to the studio-produced HDV camera flights, a modified virtual drive offers integrated 3D elements. The new passenger compartment configurator presents very detailed all three available equipment options of the Mazda 2.

The web-special introducing the new Seat Leon also presents an enlargement of the approved virtual drive concept.

Strictly speaking it is about a further development of the already established products virtual drive and flight path. The idea to expand the pictures taken in the studio by a 3D generated environment was adopted from the virtual drive concept.

The resolution of a linear ride to an interactively controllable fact-finding ride around the car and respectively to important details originates from flight path. The individual areas of the car get molded. Finally the texturizing and illumination is carried out, matching with the background which is picking up on the topic of the ATL campaign... After all the new concept is rounded off by the presentation of the vehicle in permanent motion.